1) Consistency between consumer-based brand equity meaning and firm’s perception of brand equity meaning
2) Effectiveness of brand identity and brand marketing program.
3) Effectiveness of brand management strategies over time and suggestions to revitalize and rejuvenate the brand

Delta Airlines is a member of the sky team airline alliance group

Brand inventories are the comprehensive summary of the firms overall marketing and branding program.

Answer this
Discuss the hierarchy relationship of your brand.