Discuss the impacts of social media marketing on buying decisions

Based around the topic: Impact of social media marketing on buying decisions. and the final hypothesis being: If companies turn more to social media marketing, then it will have a positive effect on buyers decisions” (or you can decide on your own hypothesis based on your research) *Social media being instragram and snapchat and the target group being teenagers* -Conduct a literature review on a topic of interest. -Draw on peer reviewed journal articles, academic textbooks and other academic sources outside of the materials provided in this unit. -Students are strongly encouraged to research and source as many academic resources as they can. -Write a literature review report of up to 1500 maximum words (not including abstract, references, notes, figures and tables). -Critically evaluate and discuss current knowledge and thinking in the topic area. -An abstract of no more than 150 words should be included in the report.