Observation method This method allows inquiring through internships and activities carried out within the Ministry of Tourism. The team researcher has discovered two fundamental factors that suffer to the Ministry of Tourism. The first is the absence of a graphic design unit. The second factor is the resolved designs of the improperly. Although it is true that the main function of the institution is in of national tourism policies, this presents a very need large works that require graphic and audiovisual design and so Even an advertisement that visually impacts the public. One of the activities carried out, for example: is the layout of official documents, of the administration of websites of the ministry, the video-photographic record of events to those who assist the authorities of the ministry, among others, although knows various specific activities of belonging to the design area in general. This area is non-existent within the institution and the activities are the result of the computing unit, although the work is performed and a result is obtained, there is no necessary quality to qualify it as a successful job. It is worth mentioning that despite not having a corporate identity complete internal, has manuals that standardize certain services of design one of them are the operating manuals of the units, these documents are implemented by the institution to standardize all official presentations, also included the designs of the business cards of each of the public servants and the electronic signatures with which communicate both internally and externally.