1- Discuss the positives and negatives of corporate culture in the competitiveness of a firm. Relate how firms should deal with different corporate cultures in mergers and acquisitions. 2- Explain how value chain analysis can be used to make a firm more competitive. 3- Identify core competencies, resources, and capabilities found in your Strategic Audit firm( Strategic firm Whole Food) .Explain how they make your Strategic Audit firm more competitive. 4- Discuss in detail how the VRIO Framework can be used to evaluate a business competencies. Explain which of the VRIO factors would allow a firm to achieve a sustainable advantage over its competitors, and why?