Why Market Research is Important The History of Marketing Research The importance of studying consumer behavior Millennials: Changing Consumer Behavior: Goldman Sachs’ Lindsay Drucker Mann Gen-Z Matters More than Millennials: Goldman Sachs’ Christopher Wolf Understanding distribution channels Distribution Channels Marketing Research and Intelligence Association Occupational Outlook Handbook -Market Research Analysts Marketing Research Association A Model of Industrial Buyer Behavior Consumer Behavior: The Psychology of Marketing Distribution: Channels and Logistics Channels of Distribution Resources US Census Bureau: American Fact Finder Database Nielsen Association for Consumer Research /