Monitoring Control Measures

Throughout this course you have been developing a preliminary marketing plan for a hypothetical or real company. In Module 9, you will outline the control measures necessary to monitor the progress.

Complete Your Plan and Review

You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary.

Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?