The objective of the research would be to systematically examine the leadership approaches of women in business and the consequences of their approach to business success (or otherwise). It is tentatively suggested that women do lead businesses in a differentiated manner as compared to their male counterparts, and that this approach does not fit easily within the masculine view of what business success constitutes, making it appears as if women are less successful in business in the short term. By obtaining a wider long-term perspective of female leadership in business it is hoped to make a more objective contribution to knowledge.