Evaluate how financial strategies impact the capital structure.

Create an 8-page report in which you examine STARBUCKS CORPORATION and provide a recommendation on how shareholder value could be enhanced, with the resulting impact on the firm’s capital structure and stock value.

This portfolio work project will illustrate what potential financial strategies can be employed by firms to impact company valuation and how they should be financed. This is a relevant concept for both large and small companies. You will have a chance to apply your skills from the financial management perspective, you should be able to:

-Utilize financial strategies that will increase the price of stock.
-Calculate WACC and capital structure.
-Evaluate how financial strategies impact the capital structure.

This project requires you to examine the STARBUCKS company and provide recommendations on how shareholder value could be enhanced, with the resulting impact on the firm’s capital structure and stock value. You will estimate the firm’s current WACC.

You are now a Chief Financial Officer of the large, publicly-traded company STARBUCKS. Conduct extensive research on the current situation of the company using resources like the Wall Street Journal, Bloomberg, GuruFocus, Yahoo Finance, EDGAR, and the Capella library. As the CFO, you have been given a project by the CEO and Board of Directors to prepare a report on ways to financially engineer the company to increase stock price.

From the STARBUCKS company’s website, go to the financial section and examine the financial statements.
-income statement
-balance sheet
-statement of cash flows
-as well as 10K and 10Q reports

Conduct a financial ratio analysis including the following:
-current ratio
-debt to equity ratio
-return on equity (ROE) ratio
-dividend yield
-earnings per share (EPS or the last 4 quarters)
-price to earnings ratio (P/E)
-market to book ratio.
*MAKE SURE TO Compare these ratios to those of the company’s nearest competitor.*

Assume that the objective of upper management is to maximize shareholder value by increasing the price of the stock. Describe the subjective impacts (threats, opportunities, competitive edge) that are unique to the firm and its industry that you found in your research.

Based on the ratio results and research, from the following list of ways to financially engineer an increase in stock price, evaluate each method, examine its pros and cons, and then select the best ways for the firm to increase the stock price.

*Be as specific as you can by using qualitative assessments without proprietary company information:*

Capital expenditures—new equipment, plant, machinery, marketing/advertising campaign, computer infrastructure (only choose if your research of the firm has discovered some specific opportunity here).
Merger/acquisition of a competitor.
Stock repurchases.
Dividend policy change—increase, decrease, stock split, stock dividend.
Reduction of debt.
Expansion into a new geographic market.
Introduction of new products/services.

Your Role:
You are the Chief Financial Officer of the STARBUCKS CORPORATION.

The report you submit to the CEO should meet these expectations:

-Evaluate the strategies used to increase stock prices and shareholder value.
-Analyze strategies to employ cash to potentially increase shareholder value and the impact on the financial risk of the entity, such as capital expenditures, mergers/acquisitions, stock buybacks, dividend increases, reduction of debt, expansion into a new geographic area, and introduction of new projects.
-Analyze financial statements and ratio analysis to determine optimal strategies.

-Describe the subjective impacts that are unique to the firm and its industry through ratio analysis of the financial statements and qualitative research.
-Relate the analysis to the strategies.
-Identify the pros and cons of each strategy.
-Use behavioral models and theories to support your analysis and evaluation.
-Determine the best strategies, and describe how earnings and stock price can be increased by
these choices.
-Comment on how the efficient market hypothesis may impact stock price with the
-Recommend the best strategies to gain the most optimal performance.
-Provide justification and rationale for your recommendation.
-Align your recommendation with analysis and data.
-Provide examples and analysis to defend recommended strategies.
-Connect the recommendation to methods and models of financing and investing.
-Evaluate how the recommendation will be financed and how it will impact the capital structure and
the risk of the company and the WACC.
-Calculate the firm’s current WACC and capital structure (percentage of assets financed by
liabilities versus percentage of assets financed by shareholder equity).
-Determine whether the firm has sufficient finances to fund your recommendation internally (with
cash) or if it needs to raise funds externally.
-If external financing is required, decide between common stock and debt (bonds) and explain the
rationale for your decision.
-Examine how your strategy recommendation will potentially impact WACC, capital structure, the
overall risk of the company stock, and the effect on the stock price.