1. Customer, Supplies, Competition, Management 2. PESTLE factors 1.3 – Evaluate the relevance of consumer markets in the hospitality industry Adding on to what has been written, cover the following factors briefly to fully cover the criteria; 1. Cultural factors. 2. Social factors. 3. Personal factors. 4. Psychological factors. 5. Buyer decision making process. 6. Problem recognition and data research. 7. Acumen (Judgement and decision) 1.4 – Discuss the rationale for developing different market segments Adding on to what has been written, write about the following relating it back to Starwood Hotel 1. Demographic. 2. Behavioural 3. Psychographic 2.1 – Assess the importance of components of the marketing mix in the hospitality industry the 7 P of marketing: Product Place Price Promotion People Packaging Partnership Programming Analyse pricing strategies & policies in relation to the hospitality industry Pricing strategies: 1. Skimming 2. Penetrating 3. Price Adjustment. 4. Product mix 5. Competitor All this relate it to Starwood Hotel Evaluate the implementation of the marketing plan for an appropriate product or service Adding on to what has been written, cover the following; Swot for this plan PESTEL for this plan Cost analysis for the plan Recommendation And a conclusion
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