What is the core business of BestBuy? Explain how its CRM activities address the relationships that matter to its core business. Question 2:Critically evaluate current BestBuy CRM initiative using an appropriate classification scheme in terms of characteristics, type and performance. Question 3:It is often argued that the way a company is structured internally has a great impact on mode and performance of its CRM activities. With that statement in mind, appraise what structural changes an organisation must undertake to switch from a product to a customer orientation? What about BestBuy? Is its organisational structure appropriate for CRM purposes?