The CEO/Managing Director, as part of a fictitious Company’s first international expansion strategy, has requested a Report to address its expansion into three (3) new countries and determine what the best method to achieve success is. The Company is a mid-sized company with less than 500 employees and annual sales of less than US$5 million. The Report MUST analyze, decide and then recommend which of the seven (7) possible globalization entries methods (as noted in the text book and slides) is the most feasible for each of the three (3) countries. It will also provide a time-line as to which market is first, second and then third. The Report MUST consider what preparation is required and the variables and factors to be considered when determining and implementing the successful global expansion. You MUST name the Country (number 4) where the Company is located.

The Report will also include the following topics:
$ Factors influencing the decisions including but not limited to: market size, geographic location, population; income; cultural and legal differences and similarities;
$ Differences and the required approach to the market;
$ Geographic and cultural distance from domestic market and how this impacts market access and the delivery of initial and on-going support;
$ Ramifications of the Country of Origin (COO) affect;
$ Reasons why the Company may succeed or fail based on the countries selected.

The countries selected must include two (2) countries from the following: United States, China, India, United Kingdom, Germany, Russia, Indonesia, Saudi Arabia, Nigeria, South Africa, Brazil and Mexico and the third (3) country can be your choice of any country. The Fourth (4) country (the Company’s home country) may be any country not already selected previously.