Please read the attached article and answer the following questions for the Capturing Value section.1. Explain what you learned from reading the section (that adds new understanding to marketing);2. Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”);3. Include examples from real companies (that you can get anywhere, except the article itself—get from our textbook, the internet, practical experience, etc.) that illustrates the points in number 1.

