The final presentation should have four basic sections:

1. An introduction to the subject: What is the subject of the case study? Give a brief history of the topic and why are you interested in the subject. What may be special about this particular subject?

2. This is where the essential elements of campaign itself is presented and analyzed, and the largest section of the case study. What are the issues? Who are “the players” in this campaign? What are the components of the campaign? What strategies are being used? Who is the target audience? What “counter-propaganda” is being offered, and from which group? Are there any special media strategies or unusual strategies?

3. An evaluation of the success (or failure) of the campaign. This may be difficult to assess depending on the available information, but there should be an attempt to evaluate the outcome of the campaign. Try to examine the strength of the various elements that went into the campaign.