3. What are they differing types of business events and why are they held? (in this part use some academic/industry references);  4. What is strategic planning? (in this part use some academic/industry references);  5. What is project management? (in this part use some academic/industry references);  6. Why is risk an important aspect of project management? (in this part use some academic/industry references);  7. How do these concepts relate to business events? (in this part use some academic/industry references);