– How does the Coca Cola firm about collecting information in AUSTRALIA ( please including market research, market intelligence ) – how about the 5Cs? For example, how does it learn about ( please find an example how Coco cola applied in Australia) – What customer wants ( please using example in Australia and Vietnamese to see the different between those 2 countries customers) – Which competitors pose a threat? – How the context of business in australia is changing, if at all? What role collaborators play in the process?