- Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.
· Under a Situational Analysis heading
- Construct an environmental analysis for your chosen company regarding:
- Economic
- Trade
- Social and Cultural
- Political, Legal, and Regulatory
· Under a General Strategy heading
- Identify a country in one of the following regions for your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
- Latin America
- Middle East
- Africa
