Identify market demand drivers for room nights and create a database of room night generators both corporate and leisure.

The company worked for is TownePlace Suites by Marriott in the hospitality market.

You should do some form of analysis; for example, compare results with objectives, compare results with industry benchmarks, compare practices with industry best practices, compare practices with what you learned in class make some form of comparison or analysis, and base your conclusions and recommendations on that analysis. Do not simply describe what the company does and whether you do or do not like it. Do not just tell us WHAT; tell us WHY. Show that you are analyzing the topic and can support your opinions. Analyze and have a basis for any judgments you make.

My Responsibility that I had:
Assist in the creation of content for the web, e-mail campaigns, online promotion, and marketing materials.
 Rate Shopping / Rate Parity Monitoring on competitor websites and third-party booking sites.
 Social media marketing and strategizing
 Seek and analyze competitor marketing and sales materials both on and offline
 Perform analysis of sales data, revenue reports and Smith Travel Research reports.
 Support to marketing manager in making sales calls and following up with sales leads.
 Identify market demand drivers for room nights and create a database of room night generators both corporate and
leisure.