The following lists paragraphs that you should include in your project essay report: (1) Introduce the firm; (2) Analyze beta, cost of equity, cost of debt, capital structure, and WACC; (3) Interpret sales growth rate, and major ratios of operating variables to sales; (4) Discuss its net new financing each year and explain how you plan to finance it in your forecasting; (5) Justify this firm’s FCFs; (6) Show how to evaluate intrinsic equity value and stock price per share based on a certain FCF growth rate; (7) Scenario analysis based on different FCF growth rates; (8) Equity value estimations based on multiples; (9) Provide a short executive suggestion on how the firm can increase its equity value in the future, from improving its capital structure, dividend policy, governance, etc.