Do you think direct mail is a good choice for this business? Why do you think that?

You have been hired by a store named Green-Land to develop a marketing communications plan using a sales promotion technique and a direct mail effort in the New York Metro area.
The store carries only eco- friendly products for house cleaning, laundry, gardening and health and beauty aids. They are located in Hicksville.

All of their products have a low environmental impact, use recycled materials and have recyclable packaging. Their prices are an average of 20% higher than major brands across all product categories.

You have a budget of $75,000 for your direct mail campaign and $25,000 in total for a sales promotion programs. Your two pronged campaign is to launch on April 23, the day after Earth Day 2018.

For the direct mail effort:

1. Describe your mailing; components, key copy points, etc.

2. Name the types of mailing lists that you think will work for the program and give reasons why you think each of them will work.

3. Assume your mail costs $500/thousand pieces mailed; catalog, envelope, letter & post.
a. How many mailings can you send out?
b. Assume an average order of $50 and a gross margin of 50% including fulfillment costs. What response rate do you need to breakeven on the mailing program.

4. Do you think direct mail is a good choice for this business? Why do you think that?
Select a sales promotion program that will mesh with your direct mail effort so the two are integrated.

Provide a budget for your program. How is the $25,000 spent?
How can you measure its effectiveness?

Do you think the $100,000 would be better spent if the target shifted from direct consumer purchases to attracting customers to the retail store ?

Explain your answer. What incentives could be offered to buyers to encourage them to come to Green-land?

Describe your volunteer work. Who did you serve? For each visit, include at least one paragraph with your reflections from your day at the agency.

In this class, we will be focusing on issues surrounding food insecurity and poverty. The purpose of this assignment is to give you an opportunity to become involved in your community and better understand food insecurity and poverty locally.

The organizations that for service Learning I chose Second Havest Food Bank!

Section 1: Service Learning Paper (50-70 points, depending on # of volunteer hours)
Grading Rubric
-BRIEFLY, describe mission or purpose of the agency, how long the agency has been operating and how it is funded。
-Describe your volunteer work. Who did you serve? For each visit, include at least one paragraph with your reflections from your day at the agency.
-Describe how your experience helped you understand the importance of this program in the local community.

What are two things you learned about Human Anatomy or Physiology from watching this TV show?

• What is the name of this show?
• Why did you choose to watch and summarize this particular episode? Have you seen other episodes of this show?
• What happened in this episode related specifically to Human Anatomy and Physiology? (include a brief summary of this episode)

 Paragraph 2: Answer the following questions:
• Describe at least two characters from this show that have careers dealing with the fields of Human Anatomy or Physiology.
• What are two things you learned about Human Anatomy or Physiology from watching this TV show?

Explain why capital punishment should be allowed.

Proponents and opponents of the death penalty – such as David B. Mulhausen and Semon Frank Thompson in the preceding two essays (pp. 526 and 530) – use statistics, expert opinions, and other evidence to support their arguments. But for many people the issue is a matter only of morality: It is right to execute convicted murders, or is not right? Write an essay in which you defend or oppose capital punishment, explaining as best you can the sources of your views, which may include family, religion, personal experience, and so on.

“The COVID-19 global pandemic will have substantial effects on conflict and peacebuilding throughout the coming decade.” Do you agree? Discuss, identifying what effects the crisis might have and how these might be addressed

“The COVID-19 global pandemic will have substantial effects on conflict and peacebuilding throughout the coming decade.” Do you agree? Discuss, identifying what effects the crisis might have and how these might be addressed

Narration is one of the most common types of professional writing, and it seeks to answer the basic question “What happened?”

Narration is one of the most common types of professional writing, and it seeks to answer the basic question “What happened?”

The main goal of narration is to tell a story. Please type the title of your topic on top of your essay.

Discuss audience reactions, especially by those who read the book and watched the film.

For this research paper, I want to find out about the directors and crew behind The Color Purple. Find out as much as you can about the director and the crew who made the film. Explore this research question:
What did the director intend to accomplish with this film and did he/she feel it was accomplished? if possible, explore any connections between the director/crew and author of the novel. Discuss audience reactions, especially by those who read the book and watched the film.

Identify a social issue that you believe we are facing today in Kuwait.

Task: Identify a social issue that you believe we are facing today in Kuwait. After doing some research about the topic, prepare an outline for an informative speech. Once that has been approved by me, record the speech on your phone and upload to Moodle.

Provide your audience with a clear understanding of how and why this is a social issue in Kuwait and why it needs to be addressed. Educate your audience on this issue through informal and formal evidence of facts, i.e., through observation, or statistics or facts based on more formal research. Follow up with the consequences of the social issue, either at this time or if not addressed. You may also want to give some preliminary ideas of what steps can be taken to fix or alleviate the issue.

You are encouraged to fulfill the assignment with creativity, reflection and critical thinking. Making meaningful connections to the textbook is highly recommended. For example, many social issues are a result of a logical fallacy, and higher leveling thinking could be a possible solution. Additionally, social issues may result from lack of social spatial awareness or lack of open-mindedness. Therefore, educating others on a more liberal way of thinking or having multiple perspectives could be a possible solution.