Option #1: PushediN: The Next Step in Social Media Marketing? A small retail clothing firm, Vineyard Cape, utilizes social media to grow its business. The firm takes advantage of new technology to drive customer behavior, yet many ethical and privacy issues are raised. 1.    Review the following case study: Friedland, J. (2018, January 2). PushediN: The next step in social media marketing (Links to an external site.). Sage Publications. Provide a brief overview of the business. 2.    Discuss the social media activities and technologies utilized by Vineyard Cape. 3.    Identify and discuss the issues of privacy and ethics relative to this case.