Readings/Resources: “Rhetorical Analysis” lecture Ch. 2 of Let’s Get Writing https://www.oercommons.org/courses/let-s-get-writing/view Video–“How One Man Manipulated All of America” https://www.youtube.com/watch?v=nj_UWbifM2U&feature=youtu.be Use any one of the following advertisement materials Your Task: Choose any one of the following ads 1. Tiffany & Co. I Will: https://www.youtube.com/watch?v=Ze7xsy9tVVQ&feature=emb_logo 2. The All-New 2020 Lincoln Aviator | Warm Escape | Lincoln: https://www.youtube.com/watch?v=dq4Qj_vG9Tg&feature=emb_logo 3. Brawny Paper Towels 1998 Commercial – Old Ladies: https://www.youtube.com/watch?v=q3lQk7w2fdU&feature=emb_logo Provide a thorough, thesis-driven essay in which you determine the following: Its rhetorical situation What rhetorical appeals are used, and how? Your analysis of these elements should be geared toward the following question: Is this ad effective based on the target audience? Why or why not? Something you can consider is the way Edward Bernays’ advertising strategies are being used in your advertisement. o Is this ad effective based on the target audience? Why or why not? Body paragraphs that go into detail regarding the rhetorical appeals (pathos, ethos, and logos) in the ad and help to support your thesis. Think very carefully about the specific target audience and put yourself in their shoes–why or why wouldnt the audience be attracted to the specific elements in the ad? o Use of quote sandwich structure within body paragraphs to provide concrete evidence from the ad in each body paragraph. o Incorporation of a rhetorical situation Conclusion that wraps up your argument and contextualizes the essay