Before starting on the case, please follow the steps in the order below: Read the case Watch the video on UCB and on Big Data in Healthcare to get a better understanding Watch the video to the case The questions are in in three parts, finish one part before moving to the next part. videos: https://youtu.be/kcAjcAMWFqw https://youtu.be/JVJPfakepFo https://youtu.be/JVJPfakepFo case file is uploaded Part 1: Think about the strategic context of UCB and what made UCB revisit its Business Strategy? Look at it from different angles: Patient Insurance Companies Competition Regulators Digital Technology/Disruption Part 2 : Identify two opportunities for UCB to use Big Data and Analytics in their Sprints and respond for each one. How can data and analytics be used to create value? What are critical success factors? Part 3 : What achievements should De Prins bring up at their executive meeting?