Watch the video below. PLEASE REMEMBER: this is you chance to show your understanding and knowledge of the material. https://youtu.be/grBk_3hxUZs Choose one of the examples, research and cite your sources to answer the following questions: What barriers do you think the decision-makers faced? Can you identify any biases that might have influenced their decision? What tools or processes do you think the decision-makers could have used to avoid the bad decision? Be specific about why you think the tools or process would have led them to a different decision. Please include your research. For your reference, here’s a list of the ten business mistakes identified in the video: Blockbuster declined to buy Netflix Western Union turned down a chance to buy the patent on the telephone Publishers turned down Harry Potter AOL and Time Warner merger Firestone refused to recall faulty tires and lost Ford partnership 20th Century Fox granted George Lucas rights to Star Wars films and merchandise Atari said no to Apple computer Kodak sat on first digital camera too long NBC vs. Conan and Leno RCA diversified too much BOOK BEING USED Principles of Management (Waymaker Bundle) CHAPTER 4

