Read the case Accor Hotels and the Digital Transformation and reply to the three questions posed by the lecturer. 1. What does the typical Accor customer journey look like? 2. What are the different types of online content in the hoteling industry? What are the main reasons people post content, as well as the purposes the posts serve in guiding customers)? 3. How does content, in its various forms, affect the various stages of the customer journey? How could you leverage it? The following content is partner provided