What is a Rogerian argument and why does it matter?

what is a Rogerian argument and why does it matter?
Explanation of all the parts of Rogerian argument
Quote sandwich from source 3 that should either show how Rogerian is important or why Rogerian would be helpful. I saw some drafts with sources showing a disagreement between two sides and then the writer explained how understanding Rogerian arguments would be helpful here.
Last thought coming back to why Rogerian arguments (and therefore English 103) matters.