What is Business Strategy?

Strategic Management MBA695 Journal Discussion Unit 1 Week 1 Readings and Materials Textbooks: Dyer, Godfrey, Jensen & Bryce: Chapter 1: What is Business Strategy? Horwath: Introduction and pp. 1 22 and 84-86. Documents: Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78. (in Business Source Premier) PowerPoint PowerPoint Presentations: Dyer et al Chapter 1 Directions: Journal Discussion (30 points)- Select 2 companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile). Using sources to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers, and how successful you feel each company has been at implementing and communicating their strategic advantages. Use the course materials and the journal reading to explain how the concepts of the course can be related to your workplace or personal experience. Do not summarize the reading and/or course concept(s), but perhaps comment on concepts directly applicable to your workplace. The journal discussion should demonstrate in your post that you have thought through a topic or two and can relate them to your experience. Be sure the web sites you use are academically sound. YOU CAN CITE AND USE THE ATTACHED DOCUMENTS AS REFERENCES. Text Books and Materials Title: Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley and Sons Edition: 2 Authors: Dyer, J., Godfrey, P., Jensen, R., & Bryce, D. Publisher: Wiley, 2017 Title: Elevate: The three disciplines of advanced strategic thinking Edition: 1 Authors: Horwath, R. Publisher: John Wiley and Sons, 2014
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