2 pages double spaced – Short & Long Term Strategy for “Key Success Factors” based on the attached Business Definition and Performance Summary Results Period 1-8. The Key Success Factors must include: Key success factors: 1. What is required of your firm to execute this strategy successfully (e.g., product development, outspend competition, first in market)? 2. In essence, your marketing strategy defines your team. How aggressive is its decision making? 3. How much risk is it comfortable with? 4. Is it proactive or reactive to the marketplace? 5.How patient is it with its decision(s)?