1-2 pages maximum, 1.5 spacing, and Times New Roman font. The page length does not include a cover page, or references. PART 1 The specific marking criteria for Part 1 is as follows: 1. The activity you have chosen and why you have chosen this activity 5% •The quality of introspection – this means how well you relate your chosen activity to your personal situation and how well you explain your personal reasons for choosing this activity. •The quality of supporting facts and statistics – explain why this activity relates to a social issue that is important. 2. Your goals 5% •The quality of your goals – these should be SMART: specific, measurable, achievable, realistic, time-oriented 3. How you plan on achieving these goals 5% •What strategies will you put in place to help you achieve your goals and maintain your behaviour across the Trimester? You should incorporate some academic literature on behavior change and maintenance. INSTRUCTIONS You are to select a social marketing activity of interest to you that you can apply to your daily life. This can be a positive new behavior or habit that you would like to cultivate, or this can be a negative existing behaviour you would like to stop or reduce. You are to maintain this behavior for the duration of the Trimester and then reflect on your experience. You might choose from one of the following types of activities: •Coronavirus health behaviors oSocial distancing oWashing hands oFace mask oall of the above •Sustainability behaviours ousing reusable coffee cups, ousing reusable shopping bags at the supermarket, orecycling •Health and wellbeing activities oexercise, ohealthy eating odrinking more water/less alcohol osmoking cessation •Safety omobile-free driving •Social betterment ovolunteering You are to post updates about your behaviour change journey on Twitter. Set up a public Twitter profile and use the class hashtag #MARK920T320 in order to interact with your classmates going through their own behavior change journeys. You may interact with each other on Twitter, such as seeking and providing information, support, and encouragement to one another.
