An incremental analysis approach also referred to as differential analysis, is a decision making technique used in business and personal life. This technique involves choices amongst alternative options. (Kimmel & Weygandt, 2020) An average adult makes approximately 35,000 remotely conscious decisions each day. (Graff, n.d.) When it comes to financial decisions, using the incremental analysis approach is wise to determine the best outcome. An example of a personal financial decision when I would use incremental analysis would be to upgrade/purchase a new smartphone or not. I would analyze the value of my old phone for possible trade-in value or direct sale to another buyer. What is the cost of a new phone, do I pay full price upfront or a payment plan over a few years. Then there is also the possible cost of insurance, especially if I finance the phone. I would determine the value of my decision for the next couple of years if I decided to purchase the new phone. Finally, I would determine my choice by weighing all the facts and finances and choose what I could live with in the future. Graff, F. (n.d.). How Many Daily Decisions Do We Make? | UNC-TV: Science. Retrieved from science.unctv.org website: http://science.unctv.org/content/reportersblog/choices Kimmel, P. D., & Weygandt, J. J. (2020). Survey of accounting. Hoboken, Nj: John Wiley & Sons, Inc. This must be done in APA style, APA citation, and APA reference.