Why do people use social networks?

In your team, prepare a response to the case questions below. In your response, make sure that you thoroughly use the information provided in the case (main text and Exhibits), where applicable. Also, if applicable, consider taking a balanced view on issues (e.g. pros and cons etc.). Please submit a Word document addressing the case study questions in bullet points or written out (focus on the major points; make sure that your answer is succinct and comprehensible). Case questions: 1. Why do people use social networks? 2. How to segment Cyworlds users? Which segments should Cyworld target? How can it create value for users in these segments?