Persuasive strategies are helpful tactics used to sway an audience. One of these techniques is known as ethos. Ethos refers to the writer’s ability to persuade an audience through credibility and trustworthiness. Gluck does an excellent job of utilizing ethos in his argument. While Gluck maintains an educated and informed tone throughout the article, he also uses a personal tone. Gluck appears to be well informed and passionate about the topic at hand. Gluck introduces himself by sharing his experiences as a scientist in animal research. In the article “Second Thoughts of an Animal Researcher” he claims that he knows “firsthand that ‘responsible’ research is not enough”. This statement provides Gluck with credibility towards the topic he speaks about. Since he has firsthand experience, he gains more trust with his audience and has more power in his argument. Gluck later mentions that he “completed an additional fellowship in clinical psychology” which allowed him to gain a further understanding of the ethics involved with animal testing. The audience can trust that Gluck is well informed and passionate about the topic. Since Gluck establishes his position as a scientist in the field and shares his own personal experiences, he is able to persuade the audience easily. MORE POINTS..PLEASE READ.. Many writers use persuasive techniques to help sway an audience. Some of these techniques include Logos and Pathos. Logos has to do with an argument’s structure or form. Logos involves a more logical appeal, it aims to convince an audience by using logic and reason. Pathos involves the appeal to emotion, it aims to convince an audience of an argument by creating an emotional response to an impassioned appeal. Gluck uses a bit of both of these rhetorical strategies in his argument. When Gluck claims that “actual experiments in scientific publications and college textbooks are frequently sanitized,” he is using the logos strategy. He is presenting a fact that he discovered from philosopher and bioethicist Peter Singer. By presenting facts, he is creating a more logical appeal to the audience which helps him gain trust. When Gluck mentions his student that wanted to dedicate his doctoral dissertation to a lab animal that passed away during testing, he at first thought that it was silly. He then realized that the student did not see this animal solely as a test subject; this animal was an individual with feelings. This realization that Gluck experiences help contribute to the pathos strategy of persuasion. He shares a heartwarming realization that can connect with the audience’s emotions. ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ FYI……SEE SUMMARY ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ PLEASE WRITE SIMPLE, EASY TO UNDERSTAND SENTENCES. WRITE IN A CLEAR DOWN TO EARTH MANNER. THIS PAPER IS FOR HIGH SCHOOL. DO NOT WRITE LIKE A PHILOSOPHER…………………………….+++++++++++++++++++++++++ FORMAT TO FOLLOW +++++++++++++++++++++++++ Consider the following para format: Intro: (and not necessarily in the order below) A sentence or two identifying the essay, author, and author’s general thesis. Context for the topic and for Gluck’s discussion — the time-frame and the general conversation to which the article is contributing. End intro with your thesis: your opinion as to how successful you find the article to be and why. This means you make an evaluative statement declaring how effective (successful in achieving its purpose) you find the article to be in terms of persuading the reader to agree with its main points. You should also make a brief statement as to what it is in the article that makes you think the way you do. For example, comment on the writer′s use of ethos, and/or logos, and/or pathos. Summary Body Paras: One para giving the most important ideas in the essay, usually in the order they appear Organizational signal words (First, Next, Finally, etc.) Critique Body Paras: Offer your critique, with examples from the text, of the following: the author’s purpose, tone, and vocabulary used the author′s use of Persuasive Strategies: Ethos, Logos, Pathos Concluding para: A summing up of the chief strengths and weaknesses of the article A restatement of your thesis (your evaluation statement) and perhaps a concluding question or thought. Hint: For your paper to be successful, you must be sure that your thesis – your evaluation statement — is clear to you and to your reader. MLA Paper Format: 1 inch margins all round; 12 point, double spaced. Your name, my name, class name and CRN, and date should be at the top of the first page on the left hand side. The block of information should be double-spaced. You should give your paper an interesting title. Include an accurate Works Cited. Minimum Length: 2 pages, double-spaced.