It is a research paper about swiss ski company Stockli. The paper must include environment of (ski industry)industry, trends around its key success factors, Stockli is in it. Assets of Stockli, its resources, suppliers. What kind of development strategies Stockli has followed so far: Horizontal development, Vertical development (forward or backward), Diversification. And how?organic growth, acquisition, joint venture and how did it play role in development of Stockli. Finally give an advice what Stockli can do to improve their ski?in terms of marketing, production or innovation?