Missed Mark? Or Over Sensitivity?

Clearly the controversy was real, and clearly it was fueled by media such as this news coverage, but was the controversy warranted? What do you think? Before you respond, please consider the following statements (any of which you are free to reference or challenge in your response): Television news shows are *for profit* businesses. They exist to make money. Television shows (including the news) make money by getting your attention. (That’s why you will never see a news story about the seven billion people who made it home safe and sound last night. Too boring!) The more attention a show gets, the more money it can charge its advertisers. Television news need to be sensationalized to turn heads.They find a “hot” button and they push it. You turn your head and look. You “pay” with your attention. Also: television news is a 24/7 thing these days, that means they have to “find” (or manufacture) a lot of hot buttons, and milk each one until no one is looking anymore. The Black Lives Matter movement is important, real, significant, and valuable. It exists to forward social change. Like all social movements, the Black Lives Matter movement needs media coverage in order to be taken seriously, stay on the public agenda, and further its cause. People jump on bandwagons when they see, hear, or read in the media that a.) there is a bandwagon to jump on, and b.) a lot of other people are jumping on that bandwagon. ASSIGNMENT: Address as many of the following questions below as you like, in a reflection post of at least 250 words. More is better. – 9 points Comment in a meaningful, substantial way (three sentences or more) on at least two of your classmate’s posts – 6 Points (Include a friendly greeting with their name, and make your first comment on a post that hasn’t received any yet) In addition to commenting, you may also click LIKE on posts you feel are especially well done, or with which you especially agree. QUESTIONS TO EXPLORE: In this case, was there genuine insensitivity on the part of Pepsi? Or did the news media throw Pepsi under the bus to get your attention and make a profit? Or did Pepsi do something tone-deaf on purpose to get news coverage? And were people honestly offended? Or did the Black Lives Matter movement (perhaps wisely) take advantage of a genuine media opportunity to further its cause? And did most people even see the ad before reacting? Or were they responding to the rising tide of social outcry from everyone else, which was amplified by the media? And what about YOU? Did you see the ad and feel it was offensive or culturally tone deaf before becoming aware of any related news coverage? Did you conclude that Pepsi had made a blunder before you even saw the ad?

What the Internet is Doing to Our Brains, by Nicholas Carr The Untethered Soul.

2. Book Review (EXTRA CREDIT): Read any of the following books: Trust Me, I’m Lying: Confessions of a Media Manipulator, by Ryan Holiday. The Shallows: What the Internet is Doing to Our Brains, by Nicholas Carr The Untethered Soul, The Journey Beyond Yourself, by Michael Singer Deep Work: Rules for Focused Success in a Distracted World, by Cal Newport Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom Contageous: Why Things Catch On, by Jonah Berger What the Best College Students Do, By Ken Bain For 100 possible points: Read the book and write a 6-8 page summary review.

Describe the Affordable Care Act included a provision widely referred to as the “Cadillac Tax” which has never yet been implemented and might soon be repealed altogether.

The Affordable Care Act included a provision widely referred to as the “Cadillac Tax” which has never yet been implemented and might soon be repealed altogether. Most economists think that this provision was a good idea. Briefly explain why many economists favored it, and whether you think it represents good policy.

Describe Liberty and Justice.

This is a rewrite. I have pasted the comments from my professor so you can know what exactly is wrong with the paper. I got 73/100 I also pastes the rubric. PLEASE pay close attention. “In terms of content, this essay presents some good historical information, but it feels like it becomes more vague when it talks about the current day, and most distressingly you make a lot of claims that don’t have any source work behind them. For example, you say that police brutality is more severe for blacks than whites. But you don’t have a source that shows this. That’s a very powerful claim, and the reality is that a lot of people dispute it. For example, many people say that crimes committed by blacks tend to be more violent, so police tend to require more force in order to stop those crimes. Other people say that it’s true that there are more police brutality cases against blacks, but this is because more blacks resist arrest, so if you were to compare similar numbers of black and white crime, you’d find similarities. You may agree or disagree, but the point is, this is an argument and we need to figure out what’s right and what’s wrong. That’s the point of a research paper like this. My biggest concern with this topic is that you don’t seem to have identified the key issues, as the primary objectives for the assignment indicated that you should do. You identify a lot of issues, but there’s no sense of priority. There’s no sense of what’s most pressing or important to focus on. This is concerning because you clearly need to focus in for the next essay. You’ve identified issues of policy brutality, and generational poverty (when children born into poverty continue in poverty), etc. So, what are you going to argue about specifically in the next essay? Trying to do it all is too much. You’ll write too superficially to make a complex and satisfying argument. Remember that in academic writing, one complex and well-researched argument about a limited topic is better than trying to take on too big of an issue and not doing it justice. Narrow down to just one aspect of this problem for the next essay.” Primary goals Establish your knowledge about your problem In breadth and depth Explain the cause or historical origin of the problem/controversy Any solutions that have been historically tried (and failed) Demonstrate the ability to find research In a diversity of backgrounds and perspectives Synthesize information from multiple sources into a coherent context Identify the keystone issues needed to solve this issue The “dealbreaker” elements Do not attempt to solve the problem/controversy You will do this in the next essay In this essay, you will provide a summary of the research that has already been done about your topic. Your goal is to provide a comprehensive summary of why this issue exists. Your essay should explain what other people have discovered about this topic already, and how they did that work (i.e., the methods they used for their research). This essay should show that you are highly knowledgeable about this topic, and show that you have explored different perspectives in a way that has let you understand this topic. Try to avoid summarizing each source individually. Instead, identify patterns or conclusions found in your reading. If you have found different groups that argue against each other, or historical changes in the way people have viewed sub-issues related to your topic, you might use that as a way to organize your writing. You should conclude this essay by identifying the key issues that need to be overcome in order to bring this situation to a satisfactory resolution. That is to say, are there laws that need to be repealed or created? Do stakeholders need to be convinced, who have historically not been easy to sway? Time estimate: 10 hours to rough draft, 15 hours total Length guideline: 1000 words minimum 2.0 Requirements: Use the style system most appropriate for the subject you are researching (APA or MLA) Use at least 5 sources At least 1 of these sources must be academic/scholarly Identify a problem or issue of controversy that you can write about in the next essay Establish that you have basic knowledge about this topic in a few aspects What the problem is How big the problem is 3.0 Requirements: Explain the historical origin of this problem What caused the problem? What has already been tried to solve the problem? Use at least 6 sources At least 3 of these sources must be academic/scholarly Sources must represent multiple perspectives Establish that you have basic knowledge about this topic in many aspects 4.0 Requirements: Use at least 8 sources (you may use more) At least 3 sources must be academic/scholarly At least 1 source must be designed for a popular audience At least 1 source must show the perspective of a traditionally under-represented group Establish detailed knowledge of this topic in at least one aspect Identify the “keystone” issues that would need to be solved But do not solve them (this will happen in the next essay) Explain why prior attempts to solve this problem were unsuccessful Tips and Things to Consider: Include an author’s note for the rough draft that explains what feedback you want Look for a creative problem to address. A well-known problem that has been around for a long time is probably going to be very difficult to solve, so it may raise the level of difficulty for the next essay Search for recent sources. If your sources are too old, you may Brainstorm a few problems or issues you could write about. The first one you think of is usually not very creative High Pass (100%) Low Pass (80%) Needs Work (60%) Thesis Strength (25 pts) Problem is well defined and well-articulated; Essay identifies an important/significant problem associated with the topic; Essay acknowledges multiple perspectives; Problem is creative and looks at topic in new ways Problem is vague or not well articulated; Problem identified has only minor significance or importance; Essay does not present all relevant perspectives; Problem is commonplace Essay misunderstands the topic in a serious way; Problem has little/no significance or importance Evidence Support (25 pts) Essay supports identification of the problem with well-founded evidence; Essay supports thesis with multiple kinds of evidence Insufficient evidence is provided to prove all parts of the thesis; Evidence presented does not directly support the thesis Important parts of the thesis are not supported by evidence; Evidence providing counter-arguments is ignored or dismissed Source Integration (10 pts) Essay integrates sources whenever it would strengthen the argument; Method of integration is appropriate to the information Essay misses opportunities to add evidence; Method of source integration often does not match the kind of information or the level of detail given Key parts of essay do not include sources; Source integration is awkward and jarring to read Information Competence (15 pts) Variety of sources chosen appropriately; Research was conducted through multiple research or information gathering methods Sources lean too heavily on one type; inappropriate sources are occasionally chosen; Important sources of information are not investigated Sources chosen miss an important method of research; Sources are only chosen through a single method of research Style Formatting (10 pts) Rules of citation formatting are consistently applied correctly; Essay has minimal mechanical errors Rules of citation are mis-applied or have minor patterns of error; Essay has occasional mechanical errors Essay has frequent mechanical errors that detract from the reading experience or affect understanding Abstract N/A N/A N/A Analysis of Readings (15 pts) Readings are well-understood; Use of readings indicates good evaluation of source appropriateness and credibility Use of sources indicates that sources were generally understood, but details were not understood Use of sources indicates that sources were fundamentally misunderstood or taken out of context Rubric Research Essay Rubric Research Essay Rubric CriteriaRatingsPts This criterion is linked to a Learning OutcomeThesis Strength 25.0 pts High Pass Problem is well-defined and well-articulated. Essay identifies a significant problem. Problem is creative. 20.0 pts High Pass Problem is vague or not well articulated. Problem is minor or not urgent. Problem is commonplace and/or well-known. 15.0 pts Needs Work Essay does not identify a problem, or problem has little/no significance. 25.0 pts This criterion is linked to a Learning OutcomeEvidence, Support, and Organization 25.0 pts High Pass Essay supports identification of problem with well-founded evidence and reasoning. Essay supports with multiple kinds of evidence and multiple sources. 20.0 pts Low Pass Insufficient evidence or reasoning to support all parts of the thesis. Evidence does not directly support the thesis. Order of information is not optimally effective. 15.0 pts Needs Work Important parts of the thesis are not supported by evidence. Evidence that contradicts thesis is ignored or dismissed. Order of information is confusing. 25.0 pts This criterion is linked to a Learning OutcomeSource Integration 10.0 pts High Pass Essay integrates sources whenever it would strengthen the argument. Method of integration is appropriate to the information. 8.0 pts Low Pass Essay misses opportunities to add evidence. Method of source integration often does not match the kind of information or the level of detail. 6.0 pts Needs Work Key parts of essay do not include sources. Source integration is awkward or relies almost exclusively on one type of integration. 10.0 pts This criterion is linked to a Learning OutcomeInformation Competence 15.0 pts High Pass Variety of sources chosen appropriately. Research was conducted through multiple information gathering methods. 12.0 pts Low Pass Sources lean too heavily on one type or omit an important category. Inappropriate sources occasionally chosen. Important sources of information are not included. 9.0 pts Needs Work Sources chosen miss an important method of research. Sources are chosen through a single method of research. 15.0 pts This criterion is linked to a Learning OutcomeFormatting and Grammar 10.0 pts High Pass Rules of formatting are consistently and correctly applied. Essay has minimal mechanical errors. 8.0 pts Low Pass Rules of citation have minor patterns of error. Essay has occasional mechanical errors. 6.0 pts Needs Work Essay has frequent errors of formatting or mechanics that detract from the reading experience or affect understanding. 10.0 pts This criterion is linked to a Learning OutcomeAnalysis of Readings 15.0 pts High Pass Readings are well-understood. Use of readings indicates good evaluation of source appropriateness and credibility. 12.0 pts Low Pass Use of sources indicates that sources were generally understood, but details were not understood. 9.0 pts Needs Work Use of sources indicates that sources were fundamentally misunderstood or taken out of context. 15.0 pts Total Points: 100.0

How do we best apply the knowledge from this article/book?

Central theme – identify author’s main lesson/argument – what is the author(s) teaching us  Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject  Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?

Did it turn out the way you expected?

For this assignment, you will be asked to complete a mindfulness exercise on 3 separate days. Make sure you leave yourself enough time to do this! You are being asked to repeat the exercise because we want you to reflect on how your experience changed over multiple trials. We will also ask you to consider how mindfulness may be beneficial for both therapists and clients. For the mindfulness exercise, you will be asked to select your own exerciseby downloading one of the following apps or using one of the YouTube links below. Select a mediation that is AT LEAST 7 minutes long. You must report which mediation you used in your reflection paper and you should use the same mediation on all 3 days. If you regularly do mediation practice, please select a new meditation for this exercise. Please address the following topics in your reflection. Make sure that you provide a HEADER in your paper for each of the following sections: 1) Meditation selected: Report which meditation you used. Describe the purpose of the meditation and how it is meant to be beneficial. 2) First experience: Describe your experience the first time you went through the meditation (e.g., Did it turn out the way you expected? Were there any surprising moments?) What was your emotional experience during the meditation? What was your physiological experience (i.e., your body experience)? 3) Experience over multiple trials: Describe your experience over the 3 days that you completed the meditation. In what ways was your experience the same? In what ways was it different? Based on your experience, do you think that regular practice (e.g., daily or multiple times a week) is important for meditation? Why or why not? 4) Applications to therapy: Based on your experience, how do you think mindfulness could best be used in the psychotherapy context to help clients (e.g., get more out of therapy and improve their well-being)? How do you think that practicing mindfulness in their daily life could help a therapist be better at their job and help them manage job-related stressors (e.g., improve the therapist’s success and well-being)? App: https://www.stopbreathethink.com/ Youtube videos: https://www.youtube.com/watch?v=QS2yDmWk0vs https://www.youtube.com/watch?v=Cp7pnHCY94U https://www.youtube.com/watch?v=02JJc_zmWyE https://www.youtube.com/watch?v=-2Rb25x4DbQ https://www.youtube.com/watch?time_continue=23&v=06kITNxwkgU https://www.youtube.com/watch?time_continue=2&v=u3rGXXYV7zg GRADING RUBRIC Criteria Points Meditation selected: Report which meditation you used (1 pt) Describe the purpose of the meditation and how it is meant to be beneficial (2 pts) 3 points Experience during first trial: Describe your experience the first time you went through the meditation (e.g., Did it turn out the way you expected? Were there any surprising moments?) (2 pts) What was your emotional experience during the meditation? (2 pts) What was your physiological experience (i.e., your body experience)? (2 pts) 6 points Experience over multiple trials: Describe your experience over the 3 days that you completed the meditation. (2 pts) In what ways was your experience the same? (2 pts) In what ways was it different? (2 pts) Based on your experience, do you think that regular practice (e.g., daily or multiple times a week) is important for meditation? Why or why not? (2 pts) 8 points Applications to psychotherapy: Based on your experience, how do you think mindfulness could best be used in the psychotherapy context to help clients (e.g., help the client get more out of therapy and improve their well-being)? (3 pts) How do you think that practicing mindfulness in their daily life could help a therapist be better at their job and help them manage job-related stressors (e.g., improve the therapist’s success and well-being)? (3 pts) 6 points Writing Mechanics – Proofreading (Any errors in spelling or grammar? Assignment carefully edited?) 1 point Writing Mechanics – Organization, Clarity, and Style (Is the assignment well-organized? Is the writing clear and easy to understand? Does the writing flow well? Is it a pleasure to read?) 1 point Deductions – Any deductions for turning in assignment late or failure to meet page requirements? 2.5 points deducted for each day assignment is late 2 points will be deducted if paper is less than 375 words

Discuss comparison of Ulta vs Sephora.

“While there are many beauty stores offering customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. These two stores are in a category of their own. This assignment is a detailed comparison of the two, includes a store visit and suggests which one is better while offerring recommendations on the beauty industry as a whole: A comparison of Ulta vs Sephora This is a research paper, use information from Library, Online articles, Social media like Yelp.