Part 1 Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking. § Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW? § How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW? § Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better?

