Explain why the phenomenon of cognitive dissonance, as exemplified by the fable of sour grapes(Aesop), contradicts standard theory.

1. Explain the following example both in terms of anchoring effect and in terms of projection bias.
“Subjects tasted a spoonful of plain yogurt and immediately rated their experience. They were then asked to predict how they would rate the experience of consuming a full cup of the same yogurt….”,
Kahneman, D. & R. Thaler(2006) Utility Maximization and Experienced Utility, Journal of Economic Perspectives, 20:1, pp. 221-234

2. Explain why the phenomenon of cognitive dissonance, as exemplified by the fable of sour grapes(Aesop), contradicts standard theory.

Outline the overview of company, the major issues/problems of this business including the areas that has affected MARCOM/business practice.

The business analysis reports have been designed as a learning tool that works in conjunction with the company visits. Each student will be asked to prepare a business analysis on two companies that they are familiar with or have visited throughout the program. This project is an individual project that will allow the students to explore a company of their interest and help to analyze as to what the company is doing well and what could be improved and to help the student improve their ability to reason through a working case study to find solutions.
• Understand the operations of the company
• Identify key challenges within MARCOM and as company in general.
• Recommend strategies to improve the department or company.
• Give an overall evaluation of the company visited.
Imagine you have an opportunity to write to a CEO or Manager of a company. You have been asked to present a business report with recommendations for improvement. To provide the premises for your report,
You should:
a) Use the MARCOM Business Analysis Template to write your report. This template is an aid for you to write your report. It can be modified base on the company you have
visited. This company could be one that you have visited or one that you are familiar
b) Prepare a Business Analysis Report based on the company of your choice.
c) Outline the overview of company, the major issues/problems of this business including the areas that has affected MARCOM/business practice.
d) Provide meaningful recommendations (at least 2-3) in your conclusion in which improve this business practice.
Your report structure should include:
• Cover page (report title, your name, submission date)
• Main body (headings– these could be for each section reviewed)
• Conclusion (recommendations for change)
• Reference list (list your sources if used)
Evaluation
A written business report for a CEO 2 pages 500-800 words, Font Arial, Size 11, double
spaced. You should use MARCOM concepts, (MARCOM) theories and professional practices that relate to the way organizations operate, in a critical and informed manner. A reference list outlining all the sources directly cited in your assignment with the Harvard Referencing.
Total weight of Midterm Assignment 1: 10% of the final grade

Explain in a sentence or two why the synthesis was effective in this part of the paper.

Examine the sample synthesis literature review, “Employee Retention and Turnover.”

1. Discuss how well the student has synthesized the sources (base your response on your review of the sample synthesis essays and the video located in the Content area for Weeks #2 and #3).

Note one area where synthesis was well done. Explain in a sentence or two why the synthesis was effective in this part of the paper.
Note one area where synthesis could have been improved. Explain in a few sentences why the synthesis was not particularly effective in this part of the paper.
2. Check to see if the student writer has provided at least one citation for every source listed in the references for the student’s paper. Note whether the student has done this successfully or has failed to cite any source(s). Why is citing all sources listed as references important?

What are the common alignments, diseases, test, and or procedures that are used in this specialty?

4. You will then create a 5 minute PowerPoint or Prezi Presentation, reporting your researched findings, including: (Worth 50 Points)
a. What specialty you chose and why?
b. What type of schooling did the physician and support staff need?
c. What are the common alignments, diseases, test, and or procedures that are used in this specialty?
d. What do Medical Assistants do in this subspecialty?
e. Who did you interview, what advice did they give you?
f. What type of model did you create? How does it represent the specialty? (Present the model you created?
g. What was your biggest take away in completing this project?

Describe how you will use your distance learning unit and how that use will complement your traditional training program.

Developing an LMS Module
As you have read, a distance learning module using a learning management system (LMS) can offer some real advantages in adding flexibility to even a traditional training program, such as the one you are developing for your project assignments. For this assignment, develop one module (or unit) that could be uploaded into an LMS such as Blackboard to supplement your traditional training program. In a 3 page paper, complete the following:
• Describe how you will use your distance learning unit and how that use will complement your traditional training program.
• Explain how you will present material to the trainees.
o Provide a sample of your material. You may present your sample materials using Microsoft Word, Excel, or PowerPoint. Any of these would represent files that could be uploaded into an LMS. You will not actually upload the materials but, rather, provide a mock-up of them.
• Describe how you will have the trainees practice what you presented to them.
• Describe how the trainees will get feedback on what they practiced.

½ page
Advantages and Disadvantages of Distance Learning
As learners, you have likely formed your own opinions regarding the advantages and disadvantages of distance learning. How do you feel about distance learning using an LMS (or CMS) such as Blackboard? What are the three biggest advantages and the three biggest disadvantages to learning via distance learning methods? Identify one organization that actually uses Distance Learning in its training/development program using the Wall Street Journal. Briefly describe why they have chosen to use Distance Learning. At least one reference.