Develop a ‘Digital Marketing Strategy Proposal’ for a company and brand of your choice.

Develop a ‘Digital Marketing Strategy Proposal’ for a company and brand of your choice. Students are required in the submission of their proposal display a significant amount of research and understanding into the company and brand that they have selected. The purpose of this portfolio is to provide an in depth understanding of digital and s ocial media marketing and the role it plays in business today, especially with the company and/or brand selected. Your portfolio must include the following: Brand – Define your brand strategy. – Define your Brand Persona (Must be accompanied with a photo ). – Develop your Buyer Personas (minimum 3 with photos). – Establish your Marketing S.M.A.R.T Objectives. Kindly ensure to identify and link the company’s business S.M.A.R.T Objectives (inclusive of it’s Mission, Vision and Core Values) to the Marketing S .M.A.R.T Objectives. Competition This section you will examine market and your competitors. – Write a summary of the key market, environmental and competitive factors. – Competitive Positioning Map: with an explanation why the brand you have chosen is pos itioned there with evidence. Social Media Marketing Strategy – Choose your social media channels that will work best with your brand and state why. – Outline your Online Marketing S.M.A.R.T Objectives, Inputs, Outputs, Outcomes and Impact (Potential). Do ensure that the specific is linked to the company’s business S.M.A.R.T Objectives and it’s overall Marketing S.M.A.R.T Objectives. – Develop two (2) example posts for the platforms chosen. Content Strategy – Develop your Content Strategy for the chosen co mpany and brand. – Create a social media content calendar. – Create an introductory email for potential clients. – Write a short blog for the business chosen. SEO Strategy Digital Marketing Proposal Assignment Digital and Social Media Marketing – School of Practical Accounting October 2019 – December 2019 (10 – weeks course) 2 – Create a list of keywords associated with your chosen company. Budget – Indicate how you will utilize a budget of $1,000 USD | $7,000 TTD over a 3 – month period for your online marketing strategy i.e. content advertising, social media channel advertising and search engine optimisation Proposal Submission Details Please ensure that the proposal is and includes: – Your name, Location, Class Day and Time and Contact Information (as provided to SPA) (e.g. Chaguanas, Saturdays 3:30pm to 6:00pm) – Font: Calibri / Times New Roman/Arial – Size: 12 – Double spaced – Rich in the use of photograph y related to and relevant to the company and/or brand. – The proposal must be submitted in a powerpoint/PDF format. Additional pieces of work must be attached. – The Proposal MUST be submitted on Moodle under the class that you are enrolled in. Printed submiss ions will NOT be accepted. – This assignment will account for 30% of your assessment. – Submission: the last class of the course programme i.e. 10th teaching week Important Note : This proposal must reflect the learning outcomes as identified at the start of the course programme: 1. Integrate the principles of Social Media Marketing with Digital Marketing Management. 2. Determine the appropriateness of Social Media platforms within a Dig ital Marketing strategy. 3. Develop and execute Social Media content plan. 4. Develop and execute a Digital Advertising campaign. 5. Understand and implement SEO best practices. 6. Evaluate the most appropriate Key Performance Indicators (KPIs) and Return –

Identify the business strategies, corporate strategies, innovation strategies, and global strategies used by the firm.

Throughout this course, the CIO or senior IT leadership perspective has been applied to the development of enterprise strategy and IT strategy. For the course project, assume the role of the new CIO of your organization. Your organization can be your current organization, a prior organization, or any organization of interest to you for which you can find adequate information on the nature of its business. Write a paper in which you describe the organization and its current state, including the degree to which the organization relies upon IT. Develop a strategy for the enterprise and the IT organization based upon course content. Describe the alignment of IT’s strategy to that of the broader enterprise organization. Discuss what changes will be needed and how you will lead those changes. Support the strategy with peer-reviewed resources. To successfully complete this project, you will be expected to: Conduct an external environment analysis and an internal analysis of the competencies, resources, and capabilities of the firm. Use PESTEL model to scan and evaluate a firm’s external environment. Use Five Force Model to analysis the industry’s profit potential. Conduct an internal analysis of a firm’s core competencies. Identify the firm’s VRIO resources. Identify the firm’s value chain activities. Conduct a SWOT analysis to identify a possible enterprise strategy that can be IT enabled. Identify the business strategies, corporate strategies, innovation strategies, and global strategies used by the firm. Explain how these strategies support the organization’s goals. Develop an enterprise strategy for an organization. Develop a basic IT strategy for an organization. Analyze the alignment between an enterprise strategy and an IT strategy. Create a plan for risk management in an enterprise. Assess change management plans for implementing an enterprise-level strategy and an IT-level strategy in an enterprise. Analyze the role of a CIO or IT leadership in instilling values in the organizational culture. Communicate in a professional manner using scholarly resources that support the analysis through clear, concise, well-organized, and grammatically correct writing that incorporates appropriate APA style conventions. Submission Requirements To achieve a successful experience and outcome, you are expected to meet the following requirements for professional communication:

Describe the item you would seek trademark protection for.

Section 2: Trademark Application 1. Go to the United States Patent and Trademark Office’s website at: http://www.uspto.gov/trademarks/index.jsp 2. Read the link “Basic Facts About Trademarks” located at: http://www.uspto.gov/trademarks/basics/Basic_Facts_Trademarks.jsp 3. Select one of your group member’s businesses from the Business Topic(my family business topic) Paper that would have a work that is suitable for trademark protection ▪ Answer the following questions in your paper: • Describe the item you would seek trademark protection for. • Briefly describe the process you would have to undergo to obtain trademark protection for the mark based upon the “Basic Facts About Trademarks” and the text book (be sure to cite) • When does your work begin to have trademark protection? • How long does the mark have trademark protection? • If you did not file an application with the USPTO, would your mark still have trademark protection? Why or why not? • Describe one thing that you learned about copyrights by reviewing the USPTO’s website that is of particular interest to you and why.

Review essay of one band’s album or live show.

Review essay of one band’s album or live show. This must be new to 2016-2018. A music review evaluates, describes, and analyzes a work. Please do not relate this to album sales and marketing, and do not give this album a score. For completion, your assignment must include the following: A discussion of one band/group/musician’s album in relation to the band’s other work and the culture surrounding this band/group/musician A conclusion drawn within the essay where this piece falls within the larger context of music culture (Framing)

Write a research paper on the topic the free trade agreement between USA and Colombia, first establishing what my idea was ( either good or bad from the economy) and then see what the data ( statistics, etc) will say to see if it supported my initial idea.

Write a research paper on the topic the free trade agreement between USA and Colombia, first establishing what my idea was ( either good or bad from the economy) and then see what the data ( statistics, etc) will say to see if it supported my initial idea.

Describe the development of the framework, situations where the framework is best employed, and the advantages and disadvantages of the framework as compared to the other three frameworks.

Describe the development of the framework, situations where the framework is best employed, and the advantages and disadvantages of the framework as compared to the other three frameworks.

Explain evidence-based approaches that can optimize health for this population.

CLC – Health Promotion and Community Resource Teaching Project • Join Group This is a Collaborative Learning Community (CLC) assignment. An important role of nursing is to provide health promotion and disease prevention. Review the 2020 Topics and Objectives on the Healthy People website. Choose a topic of interest that you would like to address, in conjunction with a population at-risk for the associated topic. Submit the topic and associated group to your instructor for approval. Create a 15-20-slide PowerPoint presentation for your topic and focus group. Include speaker notes and citations for each slide, and create a slide at the end for References. Address the following: 1. Describe the approved topic and associated population your group has selected. Discuss how this topic adversely affects the population. How does health disparity affect this population? 2. Explain evidence-based approaches that can optimize health for this population. How do these approaches minimize health disparity among affected populations? 3. Outline a proposal for health education that can be used in a family-centered health promotion to address the issue for the target population. Ensure your proposal is based on evidence-based practice. 4. Present a general profile of at least one health-related organization for the selected focus topic. Present two resources, national or local, for the proposed education plan that can be utilized by the provider or the patient. 5. Identify interdisciplinary health professionals important to include in the health promotion. What is their role? Why is their involvement significant? Cite at least three peer-reviewed or scholarly sources to complete this assignment. Sources should be published within the last 5 years and appropriate for the assignment criteria and public health content. Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style. While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.