How did the research provide insight into how to successfully approach the market?

This course is all about deriving insight through research and analysis of both your market and potential market. Those who buy your product, to whom you deliver a service, whom you want to join your church or donate to your missionthe process is the same. Look closely at your affiliates and potential affiliates and design a campaign, not just reach them, but to touch them at a deeper level.

For the purpose of this assignment, you will mirror the book and refer to them as consumers. Whether you work for a for-profit or non-profit, the most effective messages are shaped by insight into the individuals and groups you need to attract to become your customers, donors, or membersthose who consume your services or are moved to action by your communications. It all begins with insight, and insight starts with actionable research.

We use research to generate insight into the most effective creative messaging to reach consumers, using a creative understanding of the story we need to tell to touch the personality and shape the perceptions of a target audience regarding a product, brand, service, and/or organization.

Your Challenge: YMCA

Discuss how the organization YMCA has used research to successfully shape a consumer narrative and marketing communication plan. What was the research done? How did it shape the strategic product, narrative, creative messaging, and/or tactics that resulted in successfully expanding market share and growing the organization? How did the research provide insight into how to successfully approach the market? How did that insight, in turn, shape the strategic communication campaign?

Critically evaluate the decision-making process by relating the theory to the practical situation

Follow the problem-oriented method in order to:
1. Critically evaluate the decision-making process by relating the theory to the practical situation
2. Suggest an alternative decision-making process and provide another solution to the existing problem
3. Apply the knowledge discussed in the unit to recommend the best solution to be implemented 4. Provide details on how the solution should be implemented

In the findings section, it is required to identify the problems found the case. The analysis of each problem must be based and supported by facts, along with, being linked to the relevant theory/theories and the concepts analysed in the course of this unit. It is very important to search for underlying problems. You can divide this section into sub-sections

Discussion

Discuss The Picture of Dorian Gray by Oscar Wilde.

Discuss The Picture of Dorian Gray by Oscar Wilde.
The final Works Cited page will contain seven to eight (7-8) sources. The sources will be derived from appropriate books, periodicals, etc., to denote a variety of sources used; Each of the sources used in the Works Cited must be used at least once in the research paper.
Cliffs Notes, Pink Monkey, Magill’s Surveys, Barron Notes, Schmoop, Course Hero, Sparknotes, Masterplots, Monarch Notes, eNotes, Gradesaver, Encyclopedias, Dictionaries, Prezis, essays from paper mills, Wikipedia, and all other similar sources are NOT appropriate.

Identify ethical considerations when working with this population and provide two (2) examples of how you will engage in ethical decision making when working with this population.

e develop into an increasingly diverse world we need to better
understand the unique history and position of diversity in the United
States and learn the importance of ethnic-sensitive practice.
Students are required to apply both theoretical knowledge and
critical thinking skills in the research paper. As social workers it is
essential to understand the unique historical, social, legal, and
political context of diversity within the United States and the impact
on contemporary issues. Students will choose a diverse population,
discuss any of the seven (7) isms of diversity and provide an
analysis based on the themes listed. Students will include a
particular human behavior theory, cultural competent practice
model, Behaviors, and their application, as well as ethical
considerations to the selected diverse group.
Through this paper students:
a.
should learn the impact of diversity issues such as ethnicity and social class on
peoples lives
b.
should learn how human behavior theories have strengths and weaknesses in
particular to those who are from a diverse population
c.
should learn the consequences of oppression and social injustices at the micro,
mezzo and macro levels
d.
should learn the importance of ethnic-sensitive practice
Research paper requirements include (See rubric below):
a.
Select a diverse population of interest
b.
Select a human behavior theory
c.
Review the literature on selected human behavior theory and its application to
the selected diverse population. Research resources must include
,
8 peer
reviewed professional journals and one website source and any book of your
choice.
d.
The selected diverse population should be of any other ethnic, cultural, and/or
socio-economic background of choice.
e.
Provide an analysis of the historical, legal, social and political position of the
diverse population.
f.
Discuss how a theory applies to the specific diverse population. Include
strengths and weaknesses of this theory regarding the chosen population.
g.
Identify contemporary social justice and/or policy issues specific to the
population.
h.
Identify ethical considerations when working with this population and provide
two (2) examples of how you will engage in ethical decision making when
working with this population.
i.
Identify and discuss pathways for resisting oppression.
j.
Include (2) Saint Leo University Core Values, and (2) EPAS/B.
k.
The paper must be between 8-10 pages. Grades will be based on overall
scholarship, adherence to APA format, content, completion of all
requirements listed above, clarity, sentence structure, spelling, punctuation,
neatness, proofreading and quality of wor

Who are your members of Congress?

The 1st Amendment gives us the right to “petition the government for a redress of grievances” and that is what you are going to do. Contact at least one of your members of Congress about an issue that is important to you and then answer the following questions. There are two articles below that you should read before continuing. Number your answers.

1.Who are your members of Congress? (hint: your answer should include 3 names. Your book tells you how to find out who your representatives are.)

2. Write at least one of them a letter about an issue that is important to you. You may use Countable, their websites, view current legislation on the congressional website, or use current news to find an issue you care about…or maybe you already have an issue in mind. The letter does not have to be long. It can be a few sentences telling them what issue you care about, why you care, and what they should do about the problem associated with it.

3. Now send them the letter….No, you do not need a stamp or even a mailbox. This is 2020! Go to ResistBot and send the letter to your member of Congress via text or other method that is listed on the website. (Hopefully, your member of Congress will respond to you before the end of the semester!) Think they are not listening? Check out these people who have received responses. I, too, have received a response from my representatives after sending them a letter via Resistbot. You can just tell me whether you did this or not as your answer.

4. After you have written the letter, use it as a guide to call at least one member’s D.C. office (do not call the district office) and tell them your concern. You can use the article below to help guide your call. (You should call on a weekday during normal business hours in D.C. which is M-F 9-5 eastern standard time.) You can leave the phone number of their DC office as your answer for #4.

5. Write a reflection about your experience in contacting your member(s) of Congress. Some things you may want to discuss are: how did you feel before making the call, how did you feel after, who did you talk to, what did they say, will you call your member of Congress again, tell your friends/family about your experience, ask them if they have ever called their members of Congress before?

6. Finally, is it important to contact your members of Congress about issues that you care about? Why or why not?

Resources to read before completing this assignment: (if you get an error saying that you’ve already viewed the max number of articles for the month then please clear your cookies and try again or use a different browser)

What it takes to make Congress listen

What calling Congress achieves

What if I am not a citizen? If you are not a United States citizen, you can follow the basic guidelines for this assignment and write/call a member of your national legislature in your home country.