After receiving personalized genomic information, how might you use such knowledge with respect to your own health?

This discussion is prompted by two articles. The first article entitled Genetic variation in chromosome Y regulates susceptibility to influenza A virus infection by Krementsov et al. introduces the genetic components of human susceptibility to Influenza A virus. The second paper by Lindor et al discusses questions surrounding the increasing genome sequencing information available to healthy individuals.

Several issues arise from the availability of detailed health information including concerns about discrimination and stigmas, as well as the impact on the psychological well-being of those found to be at increased risk for infections, diseases, or conditions. Such sensitive health information also poses ethical, legal, and social challenges for the management of such information (who has access, who is allowed to view such information). The applications of personalized genome information require care and expertise in interpreting genetic data and implementing, for example, changes in lifestyle and behavior.

The background reading includes first, an article titled Ethical Consequences of Full Human Genome Testing which discusses privacy concerns over the handling of such genomic information (which may include the quality of individual responses to disease treatment, their health susceptibilities, predictions of their future disease likelihood, their carrier status for certain genetic disease alleles, etc.). Second, an issue brief regarding workplace wellness health screening programs and the rights of workers regarding this information titled Changing Rules for Workplace Wellness Programs: Implications for Sensitive Health Conditions.

DISCUSSION PROMPTS
After receiving personalized genomic information, how might you use such knowledge with respect to your own health?
Would a genetically tested family member providing children or other family members with information regarding genetic information (such as carrier status) be desirable?
Might such testing be used as a prerequisite for employment, spousal selection, marriage, adoption, or IVF embryo implantation?
READINGS

Changing Rules for Workplace Wellness Programs – Implications for Sensitive Health Conditions 2017.pdf

Ethical Consequences Of Full Human Genome Testing 2017.pdf

Genetic variation in chromosome Y regulates susceptibility to influenza A virus infection 2017.pdf

Whole-Genome Sequencing in Healthy People 2018.pdf

Grading:

Your first post must be a complete response to the prompt. Subsequent posts will not count as the initial post and will not be graded as such. AMA cited.

Do the tactical actions support the strategic focus of the brand?

Monitoring Control Measures

Throughout this course you have been developing a preliminary marketing plan for a hypothetical or real company. In Module 9, you will outline the control measures necessary to monitor the progress.

Complete Your Plan and Review

You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary.

Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?

What resonates with you regarding Irving’s writing style?

What resonates with you regarding Irving’s writing style? Look up the definition of style, and then explain what style he uses and why it is so effective.  What are the specific themes and the broader messages that Irving is implying in “Rip Van Winkle”? Choose one – three lines to quote that show the theme. Then, analyze the meaning of what he is saying. Use the quotation sandwich method to introduce, cite, and analyze the quote. Irving’s writing form is that of the short story. Why do you think this form is effective as a way of communicating his themes? Would poetry or essays have been as effective? Why did the short story form work so well for Irving’s messages?

Design a Work Breakout Structure for your fictional project using a template from the Important Documents folder.

In Task 4, you completed the Team Charter and the Scope Statement. Now that you know the scope, build a Work Breakdown Structure.

Activity 1: WBS

Design a Work Breakout Structure for your fictional project using a template from the Important Documents folder. Recall that a WBS is a hierarchical decomposition of the final project deliverable (product) into component parts. Continue to break those parts down at least 2-3 levels.