Based on the material created in Assignment One and Two, you are required to develop a Marketing Action Plan

COURSE ASSIGNMENT OVERVIEW
For the purposes of this course you will be developing a marketing plan to advise the marketing activity for an organisation of your choice. You will complete the first two assignments as a group (and deliver presentations), while you deliver an INDIVIDUAL plan for Assignment Three.
You can choose an existing business (perhaps one you are interested in working for) or you can consider a start –up business. No group is to do the same organisation / business. Therefore, you need to register your group and the focus of the project on MOODLE by TBC.
The context of the marketing plan is to be the entire domestic (New Zealand) market (you are not to discuss foreign markets)

Research Guidelines for the Assignment:
Students are expected to support their claims regarding the organization and environment, acknowledging their research sources using the APA 6th edition referencing system. This requires the use of in-text citations and a list of references be included as part of this assignment.
Students are expected to use sources that are reliable and appropriate for a document used in business planning.
For this course Wikipedia, Wikis, BusinessDictionary.com and Answers.com are not considered appropriate secondary sources.
Students are not to contact the staff of their chosen business in order to gather any information. This includes face-to-face conversations, emails, letters, texts and phone calls. Students are however encouraged to visit a branch of the business, study their website and consider various media in order to observe their visible marketing tactics.
The contents of the presentations for ASSIGNMENT ONE and TWO are used for the basis of a MARKETING PLAN to be completed in ASSIGNMENT THREE. In other words the presentation content will need to be summarised to provide context for the MARKETING ACTION PLAN.
You will be able to undertake changes to the summaries of your analysis based on the feedback provided during and after your presentations.


Assignment Three
Based on the material created in Assignment One and Two, you are required to develop a Marketing Action Plan following the guidelines below.
This assignment is assessing Learning Outcome Four for the course:
LO4: Design and monitor a marketing plan
To reflect the complete content of an actual marketing plan, you will need to provide a summary of the presentations provided for Assignments 1 and 2.
For the purposes of this assessment, you can simply provide a one-page overview of the key material and attach the PowerPoint slides as an appendix. Normally this material would be provided in full written form for a complete plan, as it provides the context for the ACTION PLAN.

Analyze the cultural characteristics of Asian American groups.

In this module, you read about Asian American groups and examined the traditions and customs that these groups brought with them to American during their most rapid immigration period in the 1890s.
Asian Americans quickly adapted to western civilization and immersed themselves in society to achieve the American Dream.
One of the most controversial statements and topics surrounding Asian American success is the concept and theory that they are described as the “best-educated” and “highest-income” racial group in the United States.
Some theories attribute their success by creating a working co-ethnic community which Portes and Rumbaut (1990, 2001) define as “ethnic communities composed mostly of professional, entrepreneurial, or working-class labor”.
These communities are successful as they recognized that although Koreans, Indians, and Filipinos are all from the same racial group, they have different ethnic origins with varying educational outcomes and occupational skills, which in turn creates a functioning community of middle class and upper class with steady streams of income and opportunity for all.
In your research paper:
1. Analyze the cultural characteristics of Asian American groups.
2. Synthesize how these characteristics shape relationships with the larger society.
3. Identify how these characteristics contribute to the perception of Asian Americans as “successful”.

Analyze the cultural characteristics of Asian American groups.

In this module, you read about Asian American groups and examined the traditions and customs that these groups brought with them to American during their most rapid immigration period in the 1890s.
Asian Americans quickly adapted to western civilization and immersed themselves in society to achieve the American Dream.
One of the most controversial statements and topics surrounding Asian American success is the concept and theory that they are described as the “best-educated” and “highest-income” racial group in the United States.
Some theories attribute their success by creating a working co-ethnic community which Portes and Rumbaut (1990, 2001) define as “ethnic communities composed mostly of professional, entrepreneurial, or working-class labor”.
These communities are successful as they recognized that although Koreans, Indians, and Filipinos are all from the same racial group, they have different ethnic origins with varying educational outcomes and occupational skills, which in turn creates a functioning community of middle class and upper class with steady streams of income and opportunity for all.
In your research paper:
1. Analyze the cultural characteristics of Asian American groups.
2. Synthesize how these characteristics shape relationships with the larger society.
3. Identify how these characteristics contribute to the perception of Asian Americans as “successful”.

Explain the Effect of Internet of Things (IoT) and Social Media

Although uniquely compliant with current law and guidance, is the collection and aggregation of data from the IoT and social media an ethical use of data. In 750 words, explain your opinion with supporting evidence. Make sure to address:

How has the IoT and social media been affected by cybersecurity over time?
Acceptable Use Policy. Although users agree to the conditions of it, is the data being collected used for entirely ethical purposes?
User Agreement. If you use something that is provided for free, how does a company make a profit (e.g., how are free products and services monetized)?
If companies build security directly into IoT devices before implementing the hardware into the system, the security would be sounder and could be tested ahead of time, instead of building security around the device as an afterthought. Suppose that you are one of the executive members in the company and face this option. However, the built-in security would cost three times higher than the regular without built-in security. Provide your rationale of the decision in light of the Christian worldview.
Prepare this assignment according to APA Style

Explain the Effect of Internet of Things (IoT) and Social Media

Although uniquely compliant with current law and guidance, is the collection and aggregation of data from the IoT and social media an ethical use of data. In 750 words, explain your opinion with supporting evidence. Make sure to address:

How has the IoT and social media been affected by cybersecurity over time?
Acceptable Use Policy. Although users agree to the conditions of it, is the data being collected used for entirely ethical purposes?
User Agreement. If you use something that is provided for free, how does a company make a profit (e.g., how are free products and services monetized)?
If companies build security directly into IoT devices before implementing the hardware into the system, the security would be sounder and could be tested ahead of time, instead of building security around the device as an afterthought. Suppose that you are one of the executive members in the company and face this option. However, the built-in security would cost three times higher than the regular without built-in security. Provide your rationale of the decision in light of the Christian worldview.
Prepare this assignment according to APA Style

Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.

When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses: McDonald’s Cadillac Walmart What words, feelings and images immediately come to mind when you hear the brand name you selected, or see the brand logo? Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.