Classical Approaches and Organisational Structure:-
Articulate how the “Machine Metaphor” helps to understand a perspective of organizational communication.
Articulate key aspects of Frederick Taylor’s theory of scientific management and the importance of his ideas in the 21st Century.
Discuss the impact of Max Weber’s theory of bureaucracy on the forms of authority existing in organizational communication.
Discuss the impact of Henri Fayol’s theory of classical management principles of management regarding structure, power, reward, and attitude.
Describe Mary Parker Follett’s influence on later-twentieth-century business practices.
Explain how classical theorists impacted the understanding of the communication process and recognize the influence of the classical approach on communicating and organizing within present organizational structures.
Explain the impact of context and the challenges of the global economy on communicating within the organizational environment.
Humanistic Approaches to Organisational Communication:
Explain how the Hawthorne Studies acted as a catalyst for the development of the human relations approach.
Describe Abraham Maslow’s hierarchy of needs, Frederick Herzberg’s motivation-hygiene theory, and Douglas McGregor’s Theory X and Theory Y, and comprehend how they are representative of the human relations approach.
Compare how the human relations approach stands in stark contrast to the classical approach.
Articulate the inadequacies of the human relations approach.
Describe Blake and Mouton’s managerial grid, Likert’s System IV, and Ouchi’s Theory Z, and comprehend how they are representative of the human resources approach.
Articulate the differences in communication patterns between the classical, human relations, and human resources approaches.
Explain the impact of context and the challenges of the global economy on communication within the organizational environment.
